This was a quote from another topic here:
You know I have heard that same thing that Yamaha is getting out of the Cruser business and that the sells of the VTC are not good, but honestly, the only place that I have been able to confirm this is from the forums, when I talk to the dealers, they are selling them just fine and most cannot keep them in stock according to them. And when I read the big bike touring blogs and articles they all rave over the bike the complaints we all know and have posted here are so trivial that they would not stop them from purchasing the bike. Yamaha's sales are increasing every year over Harley, and others that make the same type of bikes, so why do we keep hearing that sales are sluggish, that Yamaha is getting out of the cruiser market?
And now we hear that they stand behind their products past the warranty period, why would anyone buy anything but the VTC?
I know that the Cruiser market is the largest here in the US but why would this affect the overall sales of the bike? It's not like a company has never built something for a specific market before right?
I recently started riding again. When shopping for a bike, I looked at new and used.
If you look on Yamaha, Suzuki, Kawasaki, and Honda's website you start seeing a pattern. Compare the cruiser bikes offered today vs 5 years ago. There's a huge difference.
Unfortunately Cruiser bikes are a dying breed.
The younger generation seems to have little interest in them. The few that are interested seem to gravitate toward Harleys (no matter that they cost 3 times as much). Harleys sales are down now and they recently came out with an electric bike. They've seen the writing on the wall.
I bet if you were able to poll all members here you would see the average age is probably in the 60's.
Most younger folks like the sport bikes.. I'm usually in Myrtle Beach SC around Memorial Day & that is when they host sport bikes one week & the next is cruiser bike week. Cruisers are mostly like me: glasses, gray hair, or no hair. Sport riders rarely look older than 30.
My local dealer sells Yamaha, Suzuki and Kawasaki. They have a pretty big facility. When I stopped by they had a total of 3 new cruiser bikes. One was a 2017 and the other two were 2018's. The rest were sport or dirt bikes.
Also if you look at new cruisers (like the bolt) they are mostly all blackout. I know some of you like this but it is more appealing to the younger riders. Most of the avitars and folks who show their garage here on the forum, have shiny paint & chrome on their bikes.
I hate to say it but it appears we are dinosaurs.