Of all things the emergence of Victory was what really put the nail in the coffin for the Yamaha Star line, they offered a US alternative to Harley and now Polaris has the Indian options as well. I know quite a bit of people who jumped to Victory after Yamaha. Ironically, Harley just released a new modern V Twin engine more on the likes of what you would see with Yamaha and Victory. The 1300 never competed with the Street Glide, the street glide is a 18K to 24K bike and a nice one at that..Now they offer it with the new designed engine. If they didn't cost as much as a car, I would get one (the ones with he new engine). Yamaha just wasn't generating the sales they needed. You can go and by brand new zero miles V Stars that date from 2007 that are still sitting in show room floors. And they are priced to move, but still don't.
I love my 1300, but at the end of the day they are a low price Harley clone. But the entire V Twin market is down, Harley has lost sales due to Polaris and the fact the V Twin just isn't as popular style anymore. The entire motorcycle industry is gearing the bikes toward the 20-40 something crowd, which like the more Urban type of bikes, Scrambler, and the Adventure bikes, which are insanely popular right now.