Jeff, Websters and Encyclopedia Britannica aside, that is not a motorcycle. Please remove from this motorcycle related forum. And yes, I do understand that the people driving that whatever it is have no clue what Websters and Encyclopedia Britannica are.
Bill, I think I'd swap GQ for Mens Health. Otherwise, great plan. Might consider replacing engineers with two 50+ year old bikers.Someone mentioned lack of advertising. I think that is an excellent point. Sure, you see ads in motorcycle rags. But I haven't seen a television ad in decades. Probably since Indian came back on the scene, or maybe it was Victory ads. Never seen a Yamaha ad anywhere other than UTV. Social media? Nope. General magazines? Nope, not in decades.
Seems to me like the motorcycle insurance companies are doing more motorcycle advertising than the actual motorycycle manufacturers. Geico and Progressive do a good job of it.
So as CEO, I am going to budget big money for marketing. Fire a couple of engineers that only screw things up anyway, and hire an ad agency. Superbowl ad, Farcebook, GQ magazine. You all read GQ, right?
Great Point - NASCAR lead motorcycle will help any brand. Indian or HD would probably be the front runners because NASCAR is such an American sport. A metric motorcycle leading other F1 or Indy events would be great too!Well if I was wanting to make money with my product I suggest.
To grow you need loyalty to the brand. Chevy guys buy Chevy’s and Ford guys by Fords once they start they stay a lifetime. Start them young with a mini bike Yamaha. To start the base, advertise with an image in mind. Have your bikes in movies get them seen everywhere, Support regional Yamaha rallies. Get celebrities to speak well of their Yamahas. Have TV shows that tour factory and has strictly Yamaha do it yourself projects. Make a person know Yamaha is here well-liked by cool people. That Yamaha supports your life with their brand bike, That Yamaha is willing to help you maintain and dress up your ride. And you have a friendly run and events to gather ..... If you buy Yamaha!
Be the first bike to lead Nascar to the green flag. That would be a Yamaha spotlight.